Environmental Responsibility
FK: Environmental Responsibility (Fig. 1)
Fiona and Michael Krüger’s deep personal connection with the natural world leads them to conceive all of their projects through the lens of environmental responsibility — from overall company strategy through to manufacturing and material choices. Environmental Responsibility is a foundational value and forms part of their definition of Luxury itself. "Luxury is not static, or tangible — it is an ideal we agree upon as humans. The things we make become an embodiment of our values. Ideas of quality, time, skill, know–how, and expertise, make up our definition of Luxury.
In our mind, selfishly creating with no consideration of our natural world does not align with our values, and it is our values as a society that define the value of something.
When you break it down, it’s impossible today to consider something as Luxury when its creation harms our natural world."
— FK 

FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 1)
We’re conscientious about how many pieces we make — meaningful creations not volume–led productions.
We chose recycled and solar recycled metal, produced by Panatere, for our watch cases. Panatere is a pioneer in the transformation of 100% recycled and recyclable raw materials from and for the watchmaking industry, leading the charge in environmentally conscious manufacturing.From the exceptional quality of their recycled metals to the development of solar technology for their production, Panatere embody the Circular Economy Switzerland movement.
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
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We made our packaging disappear, in collaboration with Notpla and Progress Packaging. Earth–shot Prize winners Notpla make plastic replacements from seaweed — their seaweed paper was perfect for our packaging — a beautiful solution which disappears back into nature without any harmful traces.


FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 1)
Progress are committed to manufacturing packaging with minimal environmental impact while conserving energy and natural resources. Their expertise and design flair brought together our ideas in a sleek and elegant solution.
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
FK: Environmental Responsibility (Fig. 2)
FK: Environmental Responsibility (Fig. 3)
FK: Environmental Responsibility (Fig. 1)
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FK: Environmental Responsibility (Fig. 1)
Images: FIONA KRÜGER, PANATERE, NOTPLA
Categories: Strategy, Design & Innovation, R&D, Production expertise, Manufacturing optimisation, Project management, Network activation
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